Established in 2012, a hallmark of Lulu K products is their 100% African footprint. Each bag is lined with an African printed fabric, reminding the wearer that the design, materials and manufacture are entirely African. The cables used to make each bag creating the loose-knit look of the weave are also custom made in South Africa. By collaboration with previously dis-empowered women trained to produce the items in the informal settlements of South Africa, Lulu K Designs embraces the spirit of integrity that helps to improve the life of those who in turn train others to improve theirs. Lulu K’s vision is to export the brand to the global market making people invest in an item that is not only relevant and design led, but also with a purpose and integrity sewn into its seams, raising consciousness that handmade may cost more, but it pays the worker a better wage and allows for improvements within the communities.