From 2006 -2013 Amy was the owner, director, buyer and blogger for the iconic Journey Lifestyle in Cape Town, South Africa. With over 40 solo buying trips across the globe from Buenos Aires to Bangkok, each trip created a new story with its merchandise of clothing for men, women and children along with a sublime and quirky lifestyle component featuring everything from quintessential hamburger phones to vintage pinball machines and ceramic art.

Outside Journey

Outside Journey


Inside Journey

Inside Journey


Journey's magic was in the merchandise.

Journey’s magic was in the merchandise.


Journey's 10th year anniversary logo

Journey’s 10th year anniversary logo


Journey appeared regularly in top South African publications from Glamour to Elle to the Cape Times.

Journey appeared regularly in top South African publications from Glamour to Elle to the Cape Times.

Amy art directed and styled all of the BRAND CAMPAIGNS for JOURNEY. Some of the most memorable shoots….

Journey Campaign Shoot 2008. Photographed by David Bloomer.

Journey Campaign Shoot 2008. Photographed by David Bloomer.


Journey Argentina Shoot 2009. Photographed by Elizabeth Atwell.

Journey Argentina Shoot 2009. Photographed by Elizabeth Atwell.


Life is Beautiful Shoot for Journey 2010. Photographed by David Bloomer.

Life is Beautiful Shoot for Journey 2010. Photographed by David Bloomer.


Journey Shoot 2010. Photographed by David Bloomer.

Journey Shoot 2010. Photographed by David Bloomer.

 

Girl on a Journey. Polaroid Shoot 2012. Photographed by Ulrich Knoblauch.

Girl on a Journey. Polaroid Shoot 2012. Photographed by Ulrich Knoblauch.


Flower Power. Polaroid Shoot. Photographed by Ulrich Knoeblach.

Flower Power. Polaroid Shoot. Photographed by Ulrich Knoeblach.

Meanwhile..on the Journey 

In 2011 Amy opened a second store, Meanwhile, to platform the many talented local designers of South Africa. Meanwhile was an eclectic mix of local designers and artists and hand-picked authentic vintage.

Meanwhile at 287 Long Street in Cape Town.

Meanwhile at 287 Long Street in Cape Town.


In the window at Meanwhile

In the window at Meanwhile


The heart gate. Miss you.

The heart gate. Miss you.

In 2013 Amy sold Journey and Meanwhile became Vintage and the City. Although Journey was sold, it was not and it never is the end of the road. A year later Amy on a Journey transformed and began again….

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