From 2006 -2013 Amy was the owner, director, buyer and blogger for the iconic Journey Lifestyle in Cape Town, South Africa. With over 40 solo buying trips across the globe from Buenos Aires to Bangkok, each trip created a new story with its merchandise of clothing for men, women and children along with a sublime and quirky lifestyle component featuring everything from quintessential hamburger phones to vintage pinball machines and ceramic art.
Amy art directed and styled all of the BRAND CAMPAIGNS for JOURNEY. Some of the most memorable shoots….
Meanwhile..on the Journey
In 2011 Amy opened a second store, Meanwhile, to platform the many talented local designers of South Africa. Meanwhile was an eclectic mix of local designers and artists and hand-picked authentic vintage.
In 2013 Amy sold Journey and Meanwhile became Vintage and the City. Although Journey was sold, it was not and it never is the end of the road. A year later Amy on a Journey transformed and began again….